INDIVIDUAL TRAINING
The courses called Digital PR are not internet lessons translated into English. Nor are they a retelling of some guru's Masterclass. And they're not prompt-writing classes for AI tools, in the hope that the AI will produce something good (hint: it won't, if the person writing the prompt doesn't know what good looks like).
No, Digital PR courses are a fully custom Neon Firefly programme, born from nothing other than over a decade of experience in marketing and digital communications.
Nothing but the painful lessons of personal mistakes, knowledge gathered through work with dozens of diverse clients across different industries, and tricks whose results have already proven themselves in practice — that's everything we share in courses designed to change the way you see (digital) marketing, fill the gaps in what you already (think you) know, and teach you how to make people talk about the brand you work on (positively).
Through individual training, we work at your pace. We have additional consultations. We analyse every task in detail. We talk about brands that are innovative. We build your existing or imagined brand together.
Each course consists of thematic units that, beyond the basic theoretical content, include real-world examples and interactive tasks.
We'll work one-on-one over one or two months, meeting once a week online or in person, with the option of additional consultations. The price of individual training is 400 € for the beginner level and 600 € for those who want to go further to the advanced level. Payment in instalments and at times agreed to be most convenient for participants is possible.
- Introductions? Definitely.
- Busting digital marketing myths? Maybe.
- Drawing the line between old and new? Hardly.
- Presenting everything you've done so far? Nope.
- Choosing a brand for the course? Absolutely.
- What is traditional PR and who still cares about it?
- A press release you won't be ashamed of
- A PR article everyone actually wants to read
- Where does it fit in the digital age?
- Storytelling as the mother of all content
- Storytelling as a practice throughout this course
- Events in service of PR
- How to create one that everyone talks about?
- An event concept you'll be proud of
- ATL we haven't (completely) forgotten
- Facebook (still) likes you
- Instagram challenges you
- How to stand out where everyone already is
- And how to make it all work together
- TikTok where you (don't) have to twerk
- YouTube where you (don't) have to prank
- Platforms that (don't) love every video
- A script that (doesn't) have to be written down
- Community Management
- Arguments, hugs, insults, greetings
- Influencers who cost you a fortune
- Influencers who bring you a fortune
- Taboo topics from digital shadows
- A campaign? Definitely.
- Advertising? In doses.
- SEO? A must.
- Artificial intelligence? Maybe.
- The Digital PR of the future? Absolutely.
- Introductions (if absolutely necessary)
- A reminder of the basics
- Rihanna or Taylor Swift?
- Brand strategy vs. the pyramid in Visoko
- Choose your brand (if you haven't already)
- Discover what your brand doesn't want you to know about it
- Brand vs. short-term strategy
- Chapters that must not be skipped
- Start your own chapter
- Let's read your chapter
- A campaign – what it is and what it can never be
- A promotional activity – meaningful and fully connected
- Capture your activity
- Let's activate your activity
- Digital Content – formats, rules, mistakes
- Digital Content – tips & tricks
- Produce your content
- Let's sit down and look at the results
- Advertising in service of sales
- Advertising in service of PR
- Advertising in service of your brand
- Get fooled by your own ad
- Campaign – the promotion pyramid
- Campaign – objectives, structures and durations
- Presentation of our campaign
- The skeleton of your campaign
- Present your campaign to us
FEEL FREE TO REACH OUT
with a question, a proposal, or an invitation to lunch:
office@theneonfirefly.com