GROUP TRAINING

Sign up for the latest edition of the group Digital PR course for beginners — work through all the fundamentals, tackle creative tasks, and get ready to see the digital world and marketing in a whole new way.

Previous editions received nothing but praise — but let's not paste testimonials here. It feels a bit lame. If you're curious how it went, feel free to reach out to one of our past participants. They're friendly.

Group sessions run for one month, with two in-person meetings per week, at a price of 580 KM. Payment in instalments is possible, in periods we agree on as most suitable for participants. Applications are open until 9 November.

The new sessions begin in the third week of November and run until mid-December, with exact dates to be confirmed in agreement with the group.

If you prefer one-on-one work, get in touch here.

8 sessions • 4 weeks • Real-world examples, practical tasks

SESSION 1 – WHAT COULD POSSIBLY GO WRONG?

Introductions? Definitely.
Busting myths about digital marketing? Maybe.
Drawing the line between old and new? Hard.
Presenting everything you've done so far? Nope.
Choosing a brand for the course? Absolutely.

SESSION 2 – SHOULD WE RESPECT TRADITION?

What is traditional PR and who still cares about it?
A press release you won't be embarrassed by
A PR article everyone actually wants to read
Where does it fit in the digital age?

SESSION 3 – SHOULD WE RESPECT THE MOTHER?

Storytelling as the mother of all content
Storytelling as the practice of this course

SESSION 4 – SHOULD WE LEAVE THE HOUSE?

Events in service of PR
How to create one that everyone talks about?
An event scenario you'll be proud of
ATL we haven't (entirely) forgotten

SESSION 5 – SHOULD WE HANG OUT ON THOSE NETWORKS?

Facebook still likes you
Instagram sets you a challenge
How to break through where everyone already is
And how to make it all work together

SESSION 6 – SHOULD WE BE FILMING (OURSELVES)?

TikTok where you don't (have to) twerk
YouTube where you don't (have to) prank anyone
Platforms that do (and don't) love every video
A script that (doesn't) have to be written down

SESSION 7 – SHOULD WE ARGUE?

Community Management
Arguments, hugs, swear words, greetings
Influencers who cost a fortune
Influencers who bring you a fortune
Taboo topics from digital shadows

SESSION 8 – WHAT DO WE USE SO NOTHING GOES WRONG?

A campaign? Definitely.
Advertising? In measured doses.
SEO? Mandatory.
Artificial intelligence? Maybe.
The digital PR of the future? Absolutely.